A few years ago all the keyword and seo discussion was about the keyword density in a post. Today Google has carried their technology to such sophistication, that the key question is “are keywords still necessary“?
The SEO question today is should you be more concerned about the overall topic or keyword density?
A few years ago, Google based all of their information about a website on keywords used on site and in links. There was a lot of discussion about keyword density, and little about the value of content to the readers.
Once a marketer identified a profitable micro niche and an exact match domain name, posting articles with about a 5% keyword density got them quickly to the top of the SERPs.
Google Makes The Web A Better Place To Learn
Until that begin to change, most all the data Google collected on a site was based on how they read the keywords. Modern algorithms are now so sophisticated that Google attempts to read and understand the context of the content without relying on keyword density or <H> title tags.
Instead, they attempt to read your post with the comprehension level of a high school graduate.
The web is the information highway of modern times, and is a much better and easier place to navigate than ever before. That’s almost all because of Google constantly attempting to create better algorithms to better match searchers with the information they seek.
You really can’t afford to miss this article on Backlinko about the Google RankBrain and your keywords.
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Are Meta Keywords Still Relevant?
To tell you the truth: Google still needs your keywords to identify what your company and your individual post is attempting to do on the web.
It seems that rather than using keywords to actually decide where to rank your pages, they use them more as little snippets of information to put the whole picture together.
Think of it this way: If you were reading this post, and I never used the words keywords, Google, SERPs, or SEO, how would you know what I am writing about?
Googles robots are making intricate computations as it scans your pages. They are sorting out the topic of conversation much the same as humans do. But, so far, their calculations still need help to put your pages and post in the right index.
Where To Put Keywords?
The most important place to put your keywords are in the:
- Meta Title
- Meta Description
- Once in Your Article, preferably in the first paragraph
Popular consensus is still that carrying the keyword from the article title once in the first or second paragraph is best for SEO. One reason for that, is that no matter how much time you spend writing the perfect Meta Description, Google may use either the first paragraph of your article, or even make up something?
Fact is that many SEO experts are suggesting that you waste your time with meta description, these days? By checking each of your own post in the Google SERPs you will probably see that many of the meta descriptions you wrote are not showing, but rather what Google decided to use, instead.
Why Google Isn’t Using Your Meta Description?
Google is not spending a lot of time looking for keywords on your site. However, they are spending all their time looking for what your page is about by discovering the overall meaning of the content. And that’s a good thing for marketers today, because:
Instead of a page ranking for only one keyword phrase, articles are now ranking for hundreds of different keyword phrases. Google is putting your post where it thinks it will best help people answer their questions.
Remember that Google’s first priority is to match the keywords in my search query to what it considers the best results.
Google doesn’t look for words, so much as context and meaning.
Search engines are attempting to interpret what you’re saying on your blog post and form it’s own conclusions about where to index it. They are like an ease dropper between you and searchers, and are relying heavily on synonyms to make perfect matches. And that seems to be what they do best.
What Are LSI Keywords?
That’s why instead of concerning yourself with keywords, and density, it’s better to use a lot of alternate methods to write the main keyword of your blog topic. For instance, if your main keyword is cheap car these synonyms, or LSI keywords would come into play:
- affordable car
- affordable auto
- cut rate car
- low priced car
- low cost car
LSI keywords aren’t really synonyms, but phrases that are closely related to you the main keyword phrase of your article. LSI Graph is a free site that searches google index pages for phrases related to the keyword you type in the box. Other ways to find related search phrases and LSIs are:
- Google Keyword Planner. Searching keywords in Google Keyword can bring hundreds of related results to use in a post.
- Google Auto Suggest. Auto Suggest is when you type a word in the Google search engine, and google gives you several suggestions under the box. This means that Google considers each of these search terms related to the keyword you typed.
So, the most important thing you can do is to optimize your site for the meaning of your post, rather than optimizing for specific phrases.
You can spend a lot of time searching for synonyms and LSIs to infuse into your article, or you can merely choose a subject based on a keyword phrase that’s being searched for, and concentrate entirely on great content.
When you are writing an article as if you were explaining the topic to your best friend, there will be a very natural occurrence of long tail keywords, synonyms, and LSI phrases.
Great content continues to be the key to success because neither people or search engines are interested in what keywords you use. Well, Google is interested enough to penalize your site and articles for over optimization.
Keywords Are Still Relevant
If you are depending on either PPC or free organic traffic for your website visitors, keyword research is just as vital as ever. Without keyword research, there’s no way to know what your potential readers are searching for on the web.
Without the best relevant and timely keyword research tool, you are left to guessing what problems people are having in your chosen niche.
Keywords are still necessary because you must know relevant topics to write about on your blog, and that still means keyword research.
There are a multitude of methods and techniques to search for the questions your audience is searching for, and keyword research tools remain a major player in that research.