Why Goals Are The Keys To Successful Online Marketing

Blue calender icon with the word schedule underneathWouldn’t it be great if blogging or running an affiliate website only meant one thing to know about. One thing to do? What if you could spend all of your time doing nothing but the fun stuff?

Without goals you could be?  Doing nothing but the fun stuff.

The problem is that the fun stuff isn’t the key to success, but the key to failure. Without structuring your time and efforts with goals and themes, it’s impossible to see where you are in the process. And you can’t see where you should make tweaks and adjustments to be more productive.

Goal setting is the answer to overwhelm

Overwhelm is the monster always lurking over the shoulders of affiliate marketers and bloggers. There’s email providers, email optin boxes, email autoresponder messages. There’s seo, and writing blog post, and guest post, and keeping up with updating themes, and platforms, and plugins.

Then there’s the pdfs to write, format, and upload.  What about the book your writing? When am I going to have time to learn how to publish a Kindle book on Amazon?

What about traffic? When will I get around to getting a Face Book page and how will I publish to it? And how am I supposed to read everyone’s email, and download all the good stuff”

It’s a small wonder we bloggers and affiliate marketers get anything done, isn’t it?

I am sure that’s the main reason for the outlandish attrition rate of blogs that start out with the highest of hopes.

A plan of action called forth from written goals is the only answer

A plan of action is the only real weapon you have to fend off this overwhelm monster!

Websites are akin to a never ending jig saw puzzle with many obscure pieces that must fit together correctly.

But the question is how to unravel the web of different task so that each gets the attention it deserves?

Goals and Themes

I have known about goal setting for most of my adult life, but didn’t like to fool with them.

  • I didn’t like to force myself to think about the future. This has hindered my life and most of what I wanted to do.
  • It took time to organize my thinking about what I wanted to do. I could always find something I like to do better. I hated to organize and think things out to a finished product. I thought it was easier to do it on the lamb.
  • I read to much about a lot of different methods and techniques to set goals. I would suffer from information overload, and do something else instead.

Goal setting isn’t complicated after all

We all need goals for each part of our life to reap the best results.  But for now I am only speaking of goal setting to keep your website and business running smoothly.

S.M.A.R.T. is the gold standard of goal setting, and it makes the task of keeping a website running much easier.

  • S – Specific_Make your goals very short and quite specific. One goal for getting an auto responder email provider set up. Another goal to get email autoresponder messages written and included. Another goal to get a optin box on our site.
  • M -Measurable _Goals must be measured to know where you’re at. Measurable helps keep you accountable. Email list are only one example of a measurable goal. When you have an optin box, set a goal of 100 subscribers. Now that you have a goal you will be forced to research and think through how you will find 100 new subscribers.
  • A – Attainable_You goals need to be attainable, or you’ll just end up with anxiety. They need to be realistic. Don’t set a goal for $10,000 revenue from your website before you’ve made a sale. Set a goal for a sale! When you have made a sale or arived at 100 new subscribers you can sit and think about how to advance your goal even further.
  • R – Rewarding_Thinking up rewards for yourself when a goal is met is a great way to see them through. Some people plan a night out when a goal is met, a trip to the spa, splurging with a Big Mac. What the reward is, makes no difference, but is important for you to focus on when you don’t want to carry on.
  • T – Time accountable_A goal with out a time to accomplish it is a wish. Wishes come from fairies. You need a goal and a time you expect it to come to fruitian. Hold your self accountable to your time first, then if worse comes to worse, you can rethink it.

Themes for maximum productivity brings success

Now that we have the goal thing under control, knowing how to stay productive is next in line and just as important.

The best way I’ve learned to stay consistently productive with my websites is to use “themes”. Themes is just a word I’ve learned to organize my days and hours of work time.

So, you set theme days and times, maybe months, but I think that’s too far out for themes to work?

Maybe you decide a theme for Tuesdays will be website post. Wednesday may include two themes: Keyword research and posting on social sites.

You could merely break the time you have alloted for Wednesday into two sections and call those themes. For Tuesdays you could call the entire theme writing, or researching or editing, or whatever you need.

Using themes as an outline for daily and weekly task

I find that themes work better for me when I plan them ahead of time, vs deciding what I will do today when I sit down at my desk?

In fact, once I have my theme days set up in advance, I rarely find a need to change them? At first, and now if necessary I will tweak them a little. But I try to stick to the times and days I have pre-determined.

I think that the act of actually sitting and thinking through goals and themes is the most important part of productivity and success. As you think and ponder your actions to produce desired results you are planting seeds in your mind and future that will yield a harvest.

Without goals and themes to run your business day by day, you wind up going first one way and then another: rarely accomplishing much.

On the other hand, with goals and themes you have an accurate method to actually measure the results of your efforts. This gives you a real time road map to see exactly where you are in the process and where and when to make changes in the route.

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