What Is A Domain Name And How To Purchase Your Own Domain

A yellow road sign with the words questions and answersWhat is a domain name and how to purchase your own is a must know for anyone interested in their own blog.

They rule the internet because without them you wouldn’t know how to find a website on the web.

Domain Names Are Your Web Address

Just look in the address bar above this post, and you will see the words Blogskilz .com.

what is a domain name
Short Domain Names Are Good


BlogSkilz is the domain name, and .com is the domain name extension.

With your own blog, I can type your domain name into my internet browser and go to your website.

Without it, I wouldn’t have a clue how to get to your own content.

If you asked me to come over for a visit, I wouldn’t have any idea where your website lives.

The rest of this post will help you understand it’s value to your blog, and how to purchase your own domain name.

What Is A Domain Name

There are different reasons to own your own blog, and the purpose of your blog can determine how you name it?

The name often indicates the content or main purpose of your website.

Especially when you’re niche marketing.

If you know from the beginning that your website will be addressing a particular product, or niche, it’s a good idea to:

  • Include some reference to that product in your domain name
  • Not to name it exactly the same as your product (exact match domain names can be a problem)

That’s interesting, but what does it mean?

Let’s say you intend advertising for a particular vitamin named xymog vitamins. It seems like a great idea for your website to be named xymog vitamins?


Exact match domains don’t really work

When someone types that exact name into the search bar, they would immediately find your own site. Right at the top of the 1st page of the search results.  That seems like a good way to have your domain name?

But the king of searches, Google, says that you’re trying to stack the deck with exact match domains, so they are likely to penalize your website.

They penalize your site by never allowing it rise to the top of the search results? That’s bad news for bloggers.

Domain names can tell visitors what your site is about

On the other hand, it’s good to reference what your site is about, but not totally necessary. As long as it is not an exact match, your domain name will have little to do with your search engine rankings.

It’s a matter of personal taste, and most of all—not a sticking point.

I’ll try to explain how to reference what your site is about in your website name and address.

You could buy something like bestevervitamins.com, or greatvitamins or lifeboost.com, and use those to market your  xymog vitamins with no problem.

Of course, when you go to purchase these domain names you will see they are all taken?

That just means you’ll need to get creative.

How to pick a good domain name

The most important considerations when it comes to choosing and purchasing domain names are:

  • Length
  • Memorability

When you begin you’re search for a name for your blog, you will see that creativity is the name of the game. That’s because so many names have already been bought up.

However, it’s not the end of your blogging career, but a chance to get creative.

How to find domain names that aren’t taken?

Almost any domain registrar will offer suggestions once you enter your first choice.  But when I get stuck for a good name I go to Google and search for Domain Name Generators.

You’ll find plenty of options there, including this Shopify Domain Generator with plenty of results to choose from.

Try to find short domain names

Length is important, and it’s always best to choose one that’s 10 characters or less, not counting the extension.

Extensions are the .com,.net, .org, and on and on. A couple of reasons that becomes important later has to do with memorability and seo.

Choose memorable domain names

If your blog is interesting, exciting, and has valuable information you’ll want the readers to remember your domain name.

You can even use your own name if it’s available.

Short names may help your seo efforts

At some point you will want Google to help you find traffic, and if your blog’s name is a long string of characters, it limits how much of your individual post name will show in the search engine results. I’m not sure if Google cares about that or not, but I do when I am searching.

So the name matters, the length matters, and you naturally expect your readers to remember your name.

What extension you chose is another topic entirely, but you will never go wrong with .com.

How to purchase a domain name

As far as I know, technically speaking there is no way to buy a domain name and own it for the rest of your life.

Not the same as you would a piece of property, or automobile. That’s because you pay for it in yearly increments.  You can pay for it one year, or in increments up to 10 years.

But when you fail to pay, you lose it.

Where do you buy domain names

There are so many places to get domain names that it boggles the mind. But, like everything purchasable, they don’t all offer the same services and quality.

The first thing to remember is that this is your business, so you want to make sure you’re dealing with a reputable registrar. One who is going to keep their own business up to date, legal, and simple for you to use.

This is the best place to buy domain names.

Knowing what a domain name is and how to purchase your own is the first step to your own blog.

The internet is the largest place to shop in the world: from the comfort of your own home.

Having your own blog puts you in a position to generate income from the web.

All it takes is a domain name, a website, and someone to show you how to put it all together and make money from it.

Wealthy Affiliate is the greatest place on earth to learn everything you need to know to turn your blog into a real business.

You can get started absolutely free with no cards, or cash, right now!

This is the best place to buy domain names

2 thoughts on “What Is A Domain Name And How To Purchase Your Own Domain”

  1. My friend has always wanted to get a website, but he doesn’t know what to do. Thank you for all the information on how to get a domain. That is good to know a good domain name should be 10 characters or less. I will have to let him know!

    • Hi
      Glad you stopped by, and I hope you told your friend that the first thing he needs to do is buy a branded domain name.

      With the new domain extensions it’s easy to get a domain name that matches the topic of your business, whether it’s online or offline.

      Online businesses always start with a great domain name.

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