What Is A Website Niche Explained—3 Minutes Flat—Fast Readers Only

image of hundreds of beautiful marblesTo tell you the truth it took a while for me to really grasp what a website niche is and it’s overall importance to marketing on the web. But What Is A Website Niche is the first question to get settled before starting your own blog.

Understanding niches and how they relate to your own website is key to your success.

As a website owner and internet marketer, you will never stop hearing about niches.

No matter what direction your website goes, it will need to fit into a category of people interest in your product or website.

You’ll see from this post what website niches are and how people are making money in affiliate marketing.

A website niche is a select group of people with a common problem to solve

That’s not the original definition of a niche, but that’s how it applies to marketing on the internet.  One way to see the web is to imagine it as one gigantic shopping mall.

One difference between internet stores and mall stores is that most internet stores specialize in either one item, or one brand.

I have a niche site that specializes in various brands of knee sleeves.  Someone else may have a website that specializes in all the knee sleeves of only one brand.

However if you are looking for knee sleeves in the mall you would probably find them in a sporting goods store with thousands of different items.

You might see from that example how niche marketing is looking for a group of buyers that are shopping for only a particular item.

The website solves problems

A few weeks ago, I decided I wanted a new basket ball.

The one I was using on my driveway had been in the family for years, and I wanted a more high end ball now.

My problems were:

  • Which basketball is the best for adult handling and wear on my driveway
  • Why are some better than others for my own needs
  • The best place with the best price to make a purchase

Of course, I could go to the local sports store, but to be honest with you:

Those guys don’t really have the most or the best information to solve my problems.

So I knew I could read a few reviews and web pages on the internet and make my best buying decision.

I was solving my problems on the web!

What is a website marketing niche

Now let’s go back to the definition of a website niche:

A niche is a select group of people with a common problem

Just think of all the items for sale in your favorite sporting goods store.  The owner is attempting to solve a multitude of problems under one roof, right?

To be successful with a website, you need to narrow this down to a laser focus, rather than so broad like the sporting goods store.  These are a few niches of a very broad niche of sports:

  • Basketball
  • Golf
  • Rock climbing
  • Billards
  • Fishing
  • Volleyball

Are you beginning to get the picture?

There are really large topics, that break down into much more manageable compartments. Basketball is a very wide topic:

However you can easily break it down into more manageable and profitable niches.

Reducing large topics into smaller and smaller audiences gives you the edge

Subdividing large niches into micro niches to identify problems

As you understand niche marketing you will see the value of breaking down large markets to smaller groups of people so that you can understand their problems.

By marketing to smaller groups of buyers you find less competition, and equally important:

You can become an expert in your niche which is what buyers are looking for, wherever they shop.

Becoming an expert and sharing that information is key to success online. Read more about becoming an expert in this post:

Best Practices for Successful Affiliate Marketers


Basketball is a sport or hobby that encompasses many individual products people use in and for the game.

On the other hand you can break the large market of basketball down to:

  • Basketballs
  • A particular brand of basketballs
  • Basketball goals
  • Basketball accessories
  • Etc.

Each of these are niches of the basketball market, right.  And much easier to find customers on the web for these micro niches.

Niching down

This website is for people learning about affiliate marketing to small niches with their own blog.

I can’t market to or help everyone who types in blogging because it’s too wide, and the competition is too strong to overcome.

“Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.”  Author: Nate Parker

Blog Skilz is searching for a select group of people with blogging on their minds.  Google says there are 1,222,000 people a month typing “blogging” into the search bar.

So blogging is far too large a group, with a multitude of problems that need to be solved.

But there are far less searches from people learning how to get started.

It’s easier to help a few people than trying to answer the worlds problems.

Google can help you discover niches

Go now and do a Google search for “blogging” and then scroll to the very bottom of the page.

You will see how Google divides up this large niche of searchers into smaller niches to address more specific problems.

The phrase “blogging for beginners” only gets about 24 hundred searches a month.  A lot fewer searches than blogging.

These people have started to narrow down their problems into more manageable marketing areas.

The computer was born to solve problems that did not exist before Bill Gates 

The internet is the information highway designed to solve problems.

The internet wouldn’t exist if it weren’t for people wanting to solve problems, and websites wouldn’t exist if it weren’t for people like you and I willing to help them.

We can’t help the entire world, because our field of expertise isn’t broad enough.  But when we understand how to break the web down into small micro-niches, we can share our own knowledge and solutions.

Learning what problems people are attempting to solve, and how to help them is what website niches are all about.

Wanna know more about what niches are and how people like yourself are profiting from their own websites?

Leave your email in the box below and I’ll take you through finding a niche to setting up a free website in 10 email lessons.

It’s free, you have nothing to lose and everything to gain.


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